Sustainability or Greenwashing? By John Smith

As ESG takes center stage in product development, too many brands and vendors are capitalizing on the industry’s urgency to “go green” by resorting to greenwashing — dressing up their messaging or materials to appear sustainable without meaningful change. It’s a shortsighted, contradictory tactic that not only undermines their credibility, but threatens the integrity of the entire industry and the future we owe our children.

If we want real progress — and not just performative sustainability — then something has to change. Authenticity, transparency, and accountability must lead the way.